Blog
Marketing advice for people who'd rather be working.
Short, practical articles for owner-run home service businesses. No jargon, no growth hacks, just the things that tend to bring in more jobs.
Getting Customers
Private Equity Is Buying Up Home Service Companies. Here's How an Independent Shop Proves It's Different
Homeowners are learning that some "local" companies have a shared owner. Seven ways an independent shop can earn their trust, with scripts.
· 7 min read
Getting Found
Local SEO and Reviews for Owners Without a Marketing Team: A One-Hour Setup and a 20-Minute Monthly Routine
A Google Business Profile checklist, review request scripts, reply templates, and a 20-minute monthly routine for owners doing their own marketing.
· 6 min read
Calls and Leads
Missed Calls Are Your Real Ad Budget Leak: How to Measure It and Fix It This Week
A step-by-step way for home service owners to count the calls they miss, put a dollar figure on them, and fix the leak before spending another dollar on ads.
· 5 min read
Follow-Up
Why New Home Service Businesses Lose Leads After the First Call (and a Follow-Up Plan That Fixes It)
Most lost jobs aren't lost on price. They're lost after the first call. A follow-up schedule, text scripts, and a simple lead tracker to start today.
· 5 min read
Getting Customers
How to Win Jobs Without Outspending the Big Advertisers in Your Area
You can't match a franchise's ad budget, so don't try. Compare yourself to your biggest competitor and use ad guardrails that protect a small budget.
· 6 min read
Let's talk about your business.
Tell me what's happening with your business, what you've tried, and what you'd like to improve. You don't need to know which marketing services you need. We'll figure that out together.
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