Launching Sturdi Home Solutions: A Start-Up Online Presence Built Right from Day One

The challenge

Starting a home services company means competing with established shops that already have the brand, the reviews, and the systems. Sturdi Home Solutions was starting from zero: no online presence, no website, no CRM, and no processes for staying in front of customers.

Owner Brandi Sturdivant needed more than a logo and a Facebook page. She needed someone to walk her through the decisions every start-up faces — where to show up online, what tools to run the business on, and how to communicate with customers consistently — without the trial-and-error that burns most new businesses' first year.

What we did

Very Good Marketing worked with Sturdi Home Solutions from the very beginning of the business:

• Established the online presence. Built out social media profiles and the web presence so the company looked credible and professional from day one.
• Set up the right tools. Walked through the options and stood up Jobber for scheduling and job management, synced to QuickBooks for invoicing and books — a stack that fit a start-up's budget and workflow.
• Streamlined customer communication and billing. Identified gaps in how the business would stay in touch with its customer base and invoice reliably, then implemented processes to close them.
• Built a content plan that compounds. Provided content suggestions and post schedules so social growth continued after launch instead of stalling.

The results

• Immediate social media growth. The company's following grew right away after launch, with a clear plan to keep fostering it through consistent content and scheduling.
• Stronger collections and cash flow. With Jobber and QuickBooks doing the work, invoicing and follow-up got consistent — and collections improved markedly over the prior year.
• A professional presence from day one. Instead of looking like a start-up, Sturdi Home Solutions launched looking like an established company.
• Systems, not scramble. Scheduling, billing, and communication processes were in place before the customer base grew, not bolted on afterward.

In their words

Brad with VeryGood Marketing Co. helped our business from the very beginning. He was instrumental in establishing an online presence on social media and web development. He walked us through options for CRMs and was very knowledgeable in all things marketing. We appreciated his expertise and patience in guiding us through the process of being a start-up company.

We enjoyed Brad's kind spirit and helpful attitude toward us through the whole process. Brad helped us see things that were needed and implemented processes to streamline communication with our customer base. We love working with Very Good Marketing Company and highly recommend them to anyone needing support in this area of business development.

We noticed that our social media following grew immediately and Brad gave us good feedback on how to foster the growth further with content suggestions and post schedules.

— Brandi Sturdivant, Owner, Sturdi Home Solutions