Where they were starting

A new home service company has to compete with shops that already have the name, the reviews, and the systems. Sturdi Home Solutions, a family-owned heating and cooling company, was starting from zero. No website, no real presence on social media, no CRM, and no set way to keep in touch with customers.

Owner Brandi Sturdivant needed more than a logo and a Facebook page. She needed somebody to walk her through the decisions every new business faces: where to show up online, what software to run the business on, and how to talk to customers consistently. And she needed to do it without the trial and error that eats up most new businesses’ first year.

What we did

We worked with Sturdi Home Solutions from the very beginning of the business.

  • Built the website. sturdihome.com makes it simple to call or request service. It has pages for ten neighborhoods they serve, a video introducing the family, and their Google reviews up front.
  • Set up social media. We got their profiles in place so the company looked established and trustworthy from the start.
  • Helped them pick a CRM. We walked through the options and what each would mean for a small team, so they could choose one that fit.
  • Made it easier to stay in touch with customers. We pointed out the gaps in how the business would keep up with its customers and put simple processes in place to close them.
  • Gave them a plan to keep growing. Content ideas and a posting schedule, so the social media growth kept going after launch instead of stalling.

What changed

  • Their social media following grew right away. And they had a plan to keep it growing with regular posts.
  • They looked like a real company from day one. A professional website and active social profiles before the customer base grew, not after.
  • The systems came first. Their CRM and customer communication were in place early, not bolted on later.

In Brandi’s words

Brad with VeryGood Marketing Co. helped our business from the very beginning. He was instrumental in establishing an online presence on social media and web development. He walked us through options for CRMs and was very knowledgeable in all things marketing. We appreciated his expertise and patience in guiding us through the process of being a start-up company.

We enjoyed Brad’s kind spirit and helpful attitude toward us through the whole process. Brad helped us see things that were needed and implemented processes to streamline communication with our customer base. We love working with Very Good Marketing Company and highly recommend them to anyone needing support in this area of business development.

We noticed that our social media following grew immediately and Brad gave us good feedback on how to foster the growth further with content suggestions and post schedules.

Brandi Sturdivant, Owner, Sturdi Home Solutions