Budget
Is Marketing My Home Service Business Worth the Money?
How to tell whether your marketing is paying for itself, using cost per booked job, and what to fix when you can't tell.
· 4 min read
Social media
Should I Hire Someone to Manage My Social Media or Use AI?
AI can write your posts. It can't take photos of your jobs. How to decide between doing it with AI, hiring someone, or a mix of both.
· 4 min read
Budget
What's the Cheapest Way to Market a Plumbing Business?
The low-cost marketing that actually brings plumbers calls, in the order I'd do it, plus what to skip when money is tight.
· 4 min read
Budget
How Much Should I Spend on Marketing My HVAC Business?
A plain-English way to set an HVAC marketing budget. Start from the jobs you need, not a percentage, and know what to pay for first.
· 5 min read
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